1234, West 67 Street
Carlisle, MA 01741
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear Richard Anderson,
Getting that sale!
There is only one aim when you decide to be a professional salesperson, get that sale. There is so many books written on the subject it can be confusing as to which method is going to be the most effective for you.
On January 17, Hunter Sales Associates will be holding their annual Seminar on Sales techniques at the York Hilton. We would like to invite you personally and you will find that there is much to be learnt from our guest speakers:
*(list of guest speakers and their areas of expertise)
We know that your sales figures are going to improve by attending this seminar. To confirm your place please call 787-8873 by January 2. There is bound to be a huge demand for places.