1234, West 67 Street,
Carlisle, MA 01741,
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear Jimy Ortan,,
Wouldn’t you like to be more confident in your presentation skills?
Of course you would. I am here to help, just like I have helped countless others. All that I require from you is your time and I will turn you into an expert in presenting.
I have taught presentation skills for a number of years now, and I have taught some of the biggest names in your industry:
*(list of former students)
They attending the same course that you can attend. It is a chance to get an advantage over many of your peers, and for just a small amount of money and time you can help advance your career no end.
Send in the enclosed card and you will be registered for my next talk. I look forward to meeting you in person.