123, X Street, Y Avenue
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear Austin Parker
Get ready to manage your finances like the professionals.
It is actually quite easy and will explain the simple methods professionals use to make financial management easy. I have been selective in who I have invited to this seminar, and you have been invited because I know that you are striving to improve your money management skills.
I will show you how you can thrive during periods of economic difficulty. There are also simple steps that can be taken to reduce taxes, and how you too can become wealthy.
What is more this seminar is at no cost to you.
I would really love to see you at the York Hilton on Friday, April 9.
All that I need from you is a return of the enclosed registration card. Remember though registration is only open for a short time, and space is limited. Don’t miss out get the card back to me as soon as possible.