We would like to ask that you give our company,

November 18, 2011

JUSTIN HOLLOWAY

XYZ Company.

1234 Archer Road

Gainesville, Fl 32607

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear JUSTIN HOLLOWAY,

Not everyone is ready to face the inevitability of retirement.

However, it’s better to plan early to ensure that you’re not scrambling during the ten or five years leading up to it. After all, it’s better to attend to the matter now rather than suffer the consequences of not planning during your retirement years. Don’t you just want to relax and enjoy your free time then?

We would like to ask that you give our company, Silver Financial a chance to sit down with you, have a cup of coffee, and explain the retirement plans and services that we offer. Meeting with us will not obligate you in any way. It will just give you a great opportunity to learn more about the options that you have.

You can call us to set an appointment for a time that is convenient for you at 333-3333. We really look forward to hearing from you soon.

Sincerely,

Shannon

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