2365 S Mayfield Ave
Chicago, IL 60652
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear HENNERY SMITH,
Thank you for being a long-time client of Zane Hair Salon. You always know where to go to take care of your long locks. We have committed ourselves to hair care here in Bluebay City for 15 years now. And now, we are ready to expand.
We are inviting you to our soft opening at our new branch: 1400 Main Street, Bluebay City, June 10 at 3 in the afternoon.
We are offering a special discount only for you. If you renew your membership for another year, you will get a 10% discount. That’s a $5 savings!
And here’s more! If you can show us this letter on our opening day, you will get a Zane Lush Conditioner worth $10.
Come and spend your afternoon with us. We will be waiting for you.
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