1234, West 67 Street,
Carlisle, MA 01741,
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear Jimy Ortan,,
Good news to all our valued customers! We are offering you a 15% discount off of any store or online purchase you make of our newest product line – (name of product line)! Our new line of (items) have been especially designed to suit your needs and to serve you better. Also, they have been improved in (features improved).
To further show you the advantages of our new model over our old ones, here is a detailed list:
(detailed list, comparison)
Simply accomplish the enclosed coupon we have sent you and present it at the time of your purchase at any of our branches. Thank you for your patronage and we hope to see you soon!