As surprising as it may seem, fishing enthusiasts seem

November 30, 2011

HENNERY SMITH

2365 S Mayfield Ave

Chicago, IL 60652

Cell: (123)-555-1234
[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear HENNERY SMITH,

As surprising as it may seem, fishing enthusiasts seem to be multiplying the world over. As a serious fishing enthusiast, you simply must keep yourself updated with the help of The Angler’s Journal.

While you may have your own tried-and-tested techniques, you may still benefit greatly from the wealth of information other fishers like you have unearthed. It also helps to know that there are many like you who can give you tips if you seem to be in a rut.

Place a subscription for half a year and get a $15.00 discount. Better yet, get a one-year subscription and enjoy a $45.00 discount!

Make sure you get your best catch ever. Subscribe right now!

Sincerely,
Kajsa

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