It has come to my attention that you have chosen

November 16, 2011

Joseph Hall
1902, X Street, Madison Avenue,
Los Angeles, CA-90001
(123) 456-7890

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear Joseph Hall,

It has come to my attention that you have chosen not to purchase the car that you had reserved last week. While I do understand that this might not be the best time for you to purchase a vehicle, I would also like to remind you that the reservation fee you paid us is non-refundable. However, we will be happy to extend the reservation for one more month at no additional cost, just in case you decide to make the purchase, anyway. Thank you very much! We look forward to hearing from you soon.

Sincerely,

Aliz

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