We would like to take that burden away from you

November 8, 2011

Austin Parker

123, X Street, Y Avenue

Manhattan, NY-10009

(123) 456-7890

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear Austin Parker,

We here at Deep Blue Pool Services Inc. would like to congratulate you and your family on the successful construction of your beautiful new swimming pool and Jacuzzi! We know that alongside the enjoyment that a pool brings to you and your children, there are maintenance tasks that need to be done to keep it clean and in the best condition.

We would like to take that burden away from you. With the services we have to offer, we want to make sure that you don’t need to worry about your pool’s maintenance and, instead, just get you to enjoy it. I am not sure if you are aware, but our company services quite a large number of your neighbors’ pool and spa needs.

I would love the opportunity to sit down and talk with you in more detail about what we have to offer. I will be in your neighborhood late this week and plan to drop by your home. I can answer all your questions then and, perhaps, even sign you up. I highly anticipate speaking with you soon! Thank you!

Sincerely,

Jayant

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