1234 Archer Road
Gainesville, Fl 32607
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear JUSTIN HOLLOWAY,
We have been referred to you by Mr. Ray Long regarding the fact that you are looking for a contractor to make repairs in your home.
Using the information that was provided to us by your friend, we believe that our company, with our high-quality work, affordable prices, and our impeccable customer service, will be able to satisfy your needs for a contractor. We are confident in the reputation that we have built over the years in the country and trust that the testimonials of our past customers speak volumes for what we have to offer. I understand, however, if you still feel a little reluctant at the moment, which is why I have enclosed a copy of our brochure that will provide you with a better idea of what our company stands for and what we have to give to you in terms of the services we offer. I am sure that you will learn that our company’s services are in line with your current needs.
I would love to be given the opportunity to speak to you more about us and answer any questions you may have. When you feel it is time, you can give me a call at 333-3333 during regular office hours. I look forward to speaking with you and hope that you make the decision to give us the chance to serve you. Thank you.