We have specifically picked you to take receipt of this letter

October 31, 2011

HENNERY SMITH

2365 S Mayfield Ave

Chicago, IL 60652

Cell: (123)-555-1234

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear HENNERY SMITH,

We have specifically picked you to take receipt of this letter. We know that an Investment Seminar is not for everyone but as a leading member of the local community we feel that you are the perfect individual to benefit from it.

It is free to attend and you will learn much about:

*(list of main learning points)

We do hope that you will take advantage of this personal invite, Mr. Roberts. The Seminar is scheduled for 14:00 on Friday, April 8 at the York Conference Center. We will even provide light refreshments.

York Investments are paying for the seminar and they know that everyone who attends is going to benefit from it.

To reserve your place please call me on 773-3388 by March 19.

Many thanks.

Sincerely,

Achilles

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