JUSTIN HOLLOWAY
XYZ Company.
1234 Archer Road
Gainesville, Fl 32607
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear JUSTIN HOLLOWAY,
I believe that persistence pays that is why I am writing you.
For several times, I tried to schedule a meeting to no avail. Usually, I would simply stop calling and look for other prospective clients. But I made an exception.
I believe that you need our product.
A business like yours utilize several rolls of paper every week. I am aware of this because several of your competitors are also my clients. They informed me that your business is just like theirs.
Dale Paper Products, the company I’m working for, is the largest supplier in our region. Your competitors have increased their savings because of us. You can save a lot, too.
Just give me a few moments so that I can demonstrate how Dale Paper Products can give you a lot of savings.
I will call you next week to schedule an appointment.
P.S. I have enclosed our company’s brochure that shows the various products we carry.
Sincerely,
Kaniya